Deirdre Roberson, left, and Alecia Gabriel, owners of The Lab Drawer, chat with Daymond John, the founder of the FUBU clothing line and co-star of ABC's

Be ‘obsessed with your customer’

Detroit – Fashion mogul Daymond John knows what it’s like to grow a business from scratch, starting one in his mother’s basement 30 years ago and growing it into a global fashion brand with over $6 billion in sales.

John, the founder of the FUBU clothing line and co-star of ABC’s “Shark Tank,” shared some insights and the lessons he learned along the way on Wednesday at BuyDetroit’s Passport to Procurement conference in Hollywood Hotel and Casino in Greektown.

“The number one reason small businesses typically fail, besides lack of education, is overfunding,” John told an audience of entrepreneurs during a fireside chat with the arena host. of the Detroit Pistons game, Kevin Irwin. “They take out too much too soon.”

Building a successful business is all about being open, not overextending, and being transparent with employees and customers, John told the audience.

#obsessed #customer

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