Big 12 Conference Forms Business Advisory Council of Entrepreneurial Icons and Industry Leaders

Big 12 Conference Forms Business Advisory Council of Entrepreneurial Icons and Industry Leaders

Big 12 Commissioner Brett Yormark today announced the formation of a Business Advisory Council to collaborate and help co-draft business strategy for the conference. The Board of Directors is comprised of some of the most successful leaders from a variety of fields – entertainment, finance, consumer brands, technology, media and more – who bring a wealth of knowledge and expertise in building global brands and dynamic companies.

As the Big 12 continues to modernize and grow, the Advisory Board will provide unparalleled insight and advice. Board members will also have mentorship opportunities with Big 12 student-athletes, as well as additional opportunities to integrate into the conference landscape.

“The Business Advisory Council will play a critical role in creating the growth model for our brand and our business,” said Commissioner Yormark. “I appreciate the willingness of each Board member to help the Big 12 shape our business strategy. Each member brings a wealth of expertise and experience to the table, and I look forward to working with the full board.

“It’s an exciting time in college sports, especially for the Big 12. Having Brett share his vision and strategy for the Big 12 is extremely exciting. I’m honored to serve on this advisory board and play a role in the growth, momentum and evolution of this celebrated conference,” said Mike Repole, BODYARMOR and Vitaminwater Co-Founder and Advisory Board Member. “I look forward to working alongside an incredible group of entrepreneurs and agents of change to help guide this conference to its highest level of success.”

Members of the Big 12 Business Advisory Council include:

  • Spencer Armor: Partner – Geneses Investments
  • John Barrett: Chairman, President and CEO – Western & Southern Financial Group
  • Steve Bergstrom: President – Williams Company
  • Elizabeth Brady: EVP, Chief Marketing, Customer & Communications Officer – Allstate
  • Karen Brodkin: EVP, Content Strategy and Development – ENDEAVOUR, Co-Head – WME Sports
  • Garth Brooks: Singer / Songwriter / Musician
  • Stuart Bryan: Head of Global Partnerships and Corporate Communications – NBA
  • Fraser Bullock: Partner – Sorenson Capital
  • Lawrence Chu: Vice President – Jefferies LLC.
  • Adam Detman: Head of Partnerships – North America, Molson Coors Beverage Company
  • jim donald: Co-Chairman – Albertsons
  • Mark Dowley: COO – RedBird Capital Partners
  • Paul Foster: President – Franklin Mountain Investments
  • Elliott Hill: Retired – Nike, Founder – Open Road Capital
  • Jason Kidd: Head Coach – Dallas Mavericks
  • Lake Charlene: SVP, Corporate Responsibility & Chief Sustainability Officer – AT&T
  • Ross Levinsohn: Chairman and CEO – The Arena Group and Sports Illustrated
  • Mount Lipman: Founder and CEO – Republic Records
  • Joseph McFarland: EVP of stores – Lowes
  • Jenny McGhee: Senior Competition Director – Big 12, former NCAA student-athlete
  • Jarrod Moses: Founder, CEO and Chairman – United Entertainment Group
  • Nicholas Perkins: CEO – Fuddruckers
  • Pope of Petra: Entertainment and Creative Director – NBA and NFL Organizations
  • Georges Pyne: Founder & CEO – Bruin Capital
  • Mike Repole: Serial Entrepreneur – Driven Capital Management
  • Wayne Richards: Chairman and CEO – GR Energy Services
  • Ryan Schinman: Co-founder – Mayflower Entertainment
  • Elisabeth Schartz: Partner – Holland & Knight LLP
  • Dayna Scherf: Vice President of Competition – Big 12, former NCAA student-athlete
  • Marc Shapiro: President – Endeavor
  • Keith Sheldon: Entertainment President for Hard Rock International – Seminole Gaming and Seminole Hard Rock Support Services
  • Stacy Sonnenberg: Managing Director and Co-Head of PSI’s Global Sports Finance Franchise – Goldman Sachs
  • Steve Stoute: Founder and CEO – Translation / UnitedMasters Inc.
  • Gary Vaynerchuk: CEO – VaynerMedia, President – VaynerX
  • Ben Weiss: Founder and former CEO – BAI, Founder and Chairman – Crook & Marker
  • Dustin R. Womble: President – Masked Rider Capital
  • Nick Woodhouse: President & CMO – Authentic Brands Group

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