The report “Digital Marketing Software Global Market Report 2022” has been added to from ResearchAndMarkets.com offer.
The global digital marketing software market is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market is expected to reach $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.
The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions. CRM software solutions are provided to manage a company’s relationships and interactions with customers and potential customers. CRM software helps improve digital marketing campaigns by recording audience data.
North America was the largest region in the digital marketing software market in 2021. Asia-Pacific is expected to be the fastest growing region during the forecast period. Regions covered in Digital Marketing Software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Growing internet penetration is driving the growth of the digital marketing software market. Internet penetration is increasing with the growing use of smartphones and the growing influence of social networking sites. Growing presence of social media and social advertising and increasing reliance on internet and broadband connection are responsible for the growth of the digital marketing software market. Businesses are using the growth in internet penetration for digital marketing strategies to analyze consumer behavior and preferences in real time and market themselves.
This will create a huge demand for digital marketing software as this software solution is the best tool for targeting online audiences. For example, according to DataReportal statistics, the Internet penetration rate in the United States was approximately 92.0% in 2022, which increased by 2.8% to reach 8.4 million Internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% to 300,000 internet users between 2021 and 2022. Therefore, the demand for digital marketing software will increase with increasing internet penetration.
Technological advancement is a key trend gaining popularity in the digital marketing software market. Technological advancements include the use of artificial intelligence (AI) tools in digital marketing software that are redefining services for digital marketers by improving productivity and optimizing user experience.
Leveraging AI to improve customer experience can deliver four important advancements such as chatbots, predictive and targeted content, content production, and image recognition capabilities. Each of them can improve digital marketing while delivering more targeted and relevant content to target users. For example, in September 2020, Mailchimp, a US-based all-in-one marketing platform, launched a suite of AI-powered solutions that help clients design their graphic assets and write better lines. email subject. It also helps businesses determine the next best course of action. It also offers personalized product recommendations for shoppers and forecasting tools for behavioral targeting and other features.
Scope
Covered markets:
1) By Solution: CRM software; advertising by e-mail; social media; search marketing; content management; marketing automation; campaign management; Other solutions
2) By Services: Professional Services; Managed Services
3) By deployment: Cloud; On the site
4) By organization size: large enterprises; Small and medium-sized enterprises (SMEs)
5) By industry: BFSI; Transport and logistics ; consumer goods and retail; Education; Health care; Manufacturing; Media and entertainment; Telecom and IT; Travel and Hospitality; Other industries
Main topics covered:
1. Summary
2. Characteristics of the Digital Marketing Software Market
3. Digital Marketing Software Market Trends and Strategies
4. Impact of COVID-19 on Digital Marketing Software
5. Digital Marketing Software Market Size and Growth
6. Digital Marketing Software Market Segmentation
7. Regional and Country Analysis of Digital Marketing Software Market
8. Asia-Pacific Digital Marketing Software Market
9. China Digital Marketing Software Market
10. India Digital Marketing Software Market
11. Japan Digital Marketing Software Market
12. Australia Digital Marketing Software Market
13. Indonesia Digital Marketing Software Market
14. South Korea Digital Marketing Software Market
15. Western Europe Digital Marketing Software Market
16. UK Digital Marketing Software Market
17. Germany Digital Marketing Software Market
18. France Digital Marketing Software Market
19. Eastern Europe Digital Marketing Software Market
20. Russian digital marketing software market
21. North America Digital Marketing Software Market
22. US Digital Marketing Software Market
23. South America Digital Marketing Software Market
24. Brazil Digital Marketing Software Market
25. Middle East Digital Marketing Software Market
26. Africa Digital Marketing Software Market
27. Digital Marketing Software Market Competitive Landscape and Company Profiles
28. Key mergers and acquisitions in the digital marketing software market
29. Digital Marketing Software Market Future Outlook and Potential Analysis
30. Annex
Companies cited
- Adobe Inc.
- hubspot inc.
- International Commercial Machinery Society
- Marketo Inc.
- Microsoft Corporation
For more information about this report visit https://www.researchandmarkets.com/r/eqbgb0
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