Seven students from Kings’ School, Al Barsha, take part in a unique exercise aimed at bridging a critical gap between education and industry
Mohammed Galadari, Co-Chairman, Galadari Brothers Group, with Ahmed Osman, CEO of the diversified conglomerate’s Food and Beverage division, students from Kings’ School, Al Barsha, Dubai, who took part in the immersive branding exercise, and some of the employees of the F and B division in Dubai on Thursday. — photo by shihab
Michelle Sewell, who came to the UAE as an educator about five years ago, saw a critical gap in the market between industry and education, compared to her native England.
Sewell, whose mother is Irish and father Panamanian, quickly moved in to fill the void.
She has introduced industry best practices to teaching her vocationally trained students at Kings’ School, Al Barsha.
“The United Arab Emirates, which values education, is an ideal launching pad to try this exercise. to 17 to have hands-on experience of a brand awareness exercise. This bridge-building project will be useful for these students, who are ready to be the changemakers of tomorrow,” said a bubbly Sewell, whose contagious nervous energy rubbed off on his wide-eyed, inquisitive students.
Rashed Abdulla bin Beyat Al Falasi, the only Emirati in the group of participants, praised the “immersive experience”.
He said, “I enjoyed this rigorous exercise as it gave me rare insight into brand awareness. Branding holds the key in a consumer driven world and social media. »
Al Falasi is clear about his career choices and he felt that this exercise would be very useful for him in his future projects. “I would like to study finance because I like investing and this project showed me the way forward,” he added.
His peer, Mohammed-Ilyas Hafesji, who is of Iranian descent and left the UK for Dubai aged three, echoed Al Falasi. “It was a revelation for me. The project gave me a 360 degree view of completing assignments for insight into global business trends. »
Walid Dajani, a Palestinian-born Jordanian with ambitions to become an entrepreneur, said, “The exercise enriched my perspective on the contemporary business scenario. I am even more emboldened in my view of how to seize an opportunity and seize the moment, which is the linchpin of all sound trading decisions. »
Briton Harry Armistead, who lives on three continents and has resided in Dubai for three years, weighed in on Dajani’s views amid similar career ambitions.
“I’m lucky to have a direct view of a real work environment, a privilege few people are entitled to at a tender age,” he said.
Sara Alono, one of the three girls in the group of seven participants, also wants to become an entrepreneur.
She singled out KyoChon, the recent acquisition of Galadari Brothers’ F&B division, Korea’s most popular fried chicken.
Alonso, who has his roots in Spain and Mexico, said, “I enjoyed learning more about KyoChon and will be visiting the outlets more than ever before.”
Georgia White, a Londoner who has lived in Dubai for 12 years, had a refreshing take on exercise. “It gave me the opportunity to present data and information in a real-time work environment. I also liked trying new offerings from (the F&B divisions of Galadari Brothers) Baskin Robbins and KyoChon,” said a wise white man.
Cameron Froud from Johannesburg, South Africa, and of British origin, has lived in Dubai for five years. She charted her career path and “the exercise will come in handy.”
Froud, who wants to become an entrepreneur, faced a moment of truth through this innovative exercise. “Teamwork is the key to business success. This hands-on work experience will help me become a better manager, which requires excellent interpersonal skills,” she said.
Mohammed Galadari, co-chairman of the Galadari Brothers Group, stressed the importance of the exercise.
“We have always put young people at the heart of our mission, empowering them as agents of change and having a positive impact on the world. I enjoyed seeing seven students from The Kings’ School contributing to our continued evolution and reflecting on their experiences with our beloved brands Baskin Robbins and KyoChon,” he said.
Ahmed Osman, Managing Director (CEO), F&B Division, Galadari Brothers Group, welcomed the initiative spearheaded by Dominic Keogh-Peters, Group Human Resources Director, Galadari Brothers Group.
“Our young people hold the key to shaping the future of the UAE. It is our responsibility to support and empower them to reach their full potential, unleash their talent and drive positive change for a better future. We collaborated with seven students from The Kings’ School, Al Barsha, to come up with disruptive and innovative ideas for our key brands, Baskin Robbins and KyoChon.We are impressed with their new-age ideas, unique perspectives and strong recommendations for driving the growth of these two brands. Collaborating with young minds is key to driving innovation and success in the classroom and beyond. We would like to continue working together to unlock unlimited potential and create a better future for all.” , did he declare.
The F&B division of the diversified conglomerate predates the founding of the country on December 2, 1971.
Founded in 1962, Galadari Ice Cream Company operates over 1,000 Baskin Robbins outlets in the Middle East and North Africa (Mena) region and Dunkin Donuts in Qatar and Oman.
Baskin Robbins is the first international brand to open in the region, the largest Baskin Robbins franchisee in the world and the largest quick service restaurant (QSR) brand in the Mena region. KyoChon, Korea’s most popular fried chicken, and Shabestan, the first Persian concept in the UAE, are also from the group’s crown jewel, the F&B stable.
The first KyoChon restaurant was opened in downtown Deira last December.
KyoChon operates from five locations: Deira City Centre, Mall of Emirates, Burjuman Mall, Motor City and Diyafa Street.
joydeep@khaleejtimes.com
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