iab-holiday shopping

Buyers dip into their savings and go into debt.  This could cause a holiday hangover |  CNN Business

Buyers dip into their savings and go into debt. This could cause a holiday hangover | CNN Business

New York CNN — Despite high inflation and recession fears, the holiday shopping season seems to be off to a good start. Black Friday and Cyber ​​Monday sales were strong as Americans were lured by deep discounts. Although consumer spending is slowing, it remains surprisingly resilient. The problem, however, is that many Americans’ paychecks are …

Buyers dip into their savings and go into debt. This could cause a holiday hangover | CNN Business Read More »

Who are the avid beaver party buyers without being bothered by inflation?  Generation Z |  CNN Business

Who are the avid beaver party buyers without being bothered by inflation? Generation Z | CNN Business

New York CNN Business — There’s at least one group of shoppers who are enthusiastically hitting the malls this holiday season — and they don’t seem too bothered by the pesky inflation eating away at their discretionary dollars. They’re Gen Z. And how they buy matters. This cohort of consumers born between 1997 and 2012 …

Who are the avid beaver party buyers without being bothered by inflation? Generation Z | CNN Business Read More »